How to Grow a Business – the Arbutus RV Story.


The Arbutus RV & Marine Sales Ltd. story began over 28 years ago with Craig Little purchasing his first sales location in Mill Bay in 1988. This location was just down the road from where he has lived for over 60 years and where he has now lives with his wife Rose, daughter Brynn and their pet dog, Sophia.

Arbutus RV Shaw Community TV

Craig knew he wanted to be in business for himself and chose Recreational Vehicle and Boat Sales and Service as his primary focus because he believed it was a good fit for Vancouver Island. It was very well received by the community. As the years went by the focus of Arbutus shifted increasingly to RV’s and the growth continued.

In 1994 the addition of the Nanaimo location occurred after Craig met a couple who were developing an RV Park as well as selling Park Model RVs near the Nanaimo Airport. They approached Craig and asked him if he would like to help them out with Sales. After consideration, Craig determined that he would be happy to forge ahead and eventually took the location over. He immediately expanded it, added a Service Department and business took off.

A short 18 months or so passed and Craig was approached by another dealer in Sidney and, by 1996, he owned three locations. “I was shaking my head a few times wondering what had happened,” Little says, “I’d have been happy just having the one dealership and now I suddenly had three!”. He then expanded the lots at all three dealerships and began to bring in additional product lines. He began to carry exclusive lines for Vancouver Island from Thor Industries, the number one manufacturer in the world.

In 1998 he was successful in convincing his wife Rose, who had several years of marketing experience in Newspaper and Radio, to head up the marketing for the company. This included taking over the publishing of The Island RV Guide, a 56-page magazine that Craig had launched which needed attention and expertise. Rose focussed on creating a marketing strategy which included the development of a website and was created.

In December 2002, the Littles were invited to Calgary to research the RV Rental Franchise business as an avenue for expansion of their own rental division. They decided it was not for them and flew back home, landing at the Comox Valley Airport. Since they were in the neighbourhood, Craig wanted to show Rose a piece of property outside of Courtenay (in Merville) that he had been interested in back in 1997. As fate would have it, when they arrived there was a For Sale sign on the corner immediately across the road from the property Craig was originally interested in. They then decided to make an offer to purchase it and opened their fourth location in March of 2003. They reasoned that because they had such a large customer base from the North part of the Island, it would make sense to have another dealership close to service those customers. This thinking proved to be completely on target and the Courtenay location has grown into one of Arbutus’s busiest. Customer demand prompted the expansion, in Spring 2007, of the Service Facilities and they now boast an additional 3 New Service Bays to accommodate the needs of the RV’ing public.

In December 2004 Craig found another desirable property in Port Alberni. The reasoning was the same as for the Comox Valley location, Little says, “We have a large client base in the Alberni Valley and Tofino/Uclulet and outlying areas and we wanted to offer Port Alberni its first Full Service RV dealership.” Arbutus RV opened its doors in July 2005 and sold their first unit before the telephone lines were even installed.

Arbutus RV currently employs over 90 people and continues to thrive far beyond expectations, 2015 was a record sales year and 2016 is once again exceeding expectations and breaking records. Little says they carry the largest Retail Inventory of RVs of any dealer in BC. Craig is quick to spread around the credit for the success of Arbutus RV.

It’s probably the same basic formula as any successful business.” he notes. “It’s about having the right people and offering the right service – friendly courteous service with compassion. We listen to the customer’s needs and offer old fashioned services to fill them.

The company website is now hugely successful as is their Marketing Strategy, which includes the publishing of The Island RV Guide magazine for the last eighteen years. The guide has also evolved and branched out and now has a website of its own. The has become a go-to digital destination for information on all things RV related, including Tech Tips, Island Adventure videos, Recipes, RV Finance Tips and articles submitted by our RV readers. “The Island RV Guide is filled with not only product information but editorial from our local Island RV-ing communities, recipes, RV news and more. It has been incredibly well received by Vancouver Island’s RV enthusiasts and web-savvy RVers.” says Rose Little.

With the growth they’ve experienced, Rose says, “We don’t have as much down time as we would like but we love to get out RVing on Vancouver Island as much as we can. It’s an activity we share with our youngest daughter who is now a teen, our eldest daughter and son-in-law and our newest family addition, our grandson.  Camping in an RV is at the top of the list of our families’ favourite things to do!”

Arbutus RV Port Renfrew Camping


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